BPR, Social Media and the web
Working for many years in a defined industry but on a global level convinced me of the power of earned and shared media and the need to develop a global network of journalists and bloggers, primarily in the packaging and design spheres.
In my professional positions I have been responsible for press contacts, press conferences and media relationships. I have both personally written – and commissioned from agencies – PR material, such as releases and press kits, case stories, editorials, and content for the web, intranet and social media. I have managed entire web projects – branding Korsnäs as well as communicating company sustainability in films published on the site.