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During my time at BillerudKorsnäs av was responsible for PIDA (Packaging Impact Design Award), an annual design competition for senior students of packaging design involving 12 universities in France, Germany and Sweden and some 200 students. The arrangement included all contact with the colleges, briefing and actively supporting the students, organizing all design projects submitted, assembling a jury, getting a seminar programme with keynote speakers together, sorting out a venue with all its practicalities, and then running the events at three locations.


By and by media coverage grew, more colleges wanted in, more industry specialists got in touch to be on the jury or deliver keynotes. PIDA also became a mandatory course in the educational curriculum at the participating colleges. For some years, we also had an active cooperation with a Spanish university, and sponsored their design competition.

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