BPublic trade shows
Responsible for Iggesund’s and BillerudKorsnäs’ presence at Luxe Pack Monaco, the world’s leading trade show for luxury packaging. I ran the project for 11 years – organizing all logistics, contacts, stand design, catering, programme, activities, and communication.
The stand invariably got a lot of attention for the programme, the content and the design. It really put the respective brands on the map in this prestigious market segment. I was also involved in launching both brands – one after another – at Luxe Pack Shanghai, and had the same role and responsibility on those occasions. Having worked with several international companies, I have managed trade shows and events in Kenya, South Africa, India, the USA, Mexico, and a number of European countries. In some instances I have taken on assignments independently, in others together with an event agency.