I commissioned our advertising agency to create a series of swatch books showcasing packaging material/products – cartonboard, white top kraftliner, sack&kraft paper – in the manner of graphic paper. The books contained plain and printed samples, product information and tech specs, as a useful technical back-up tool for printers and converters.
I was highly involved, even on a detail level, in the development of the swatch books – from planning and creative work through to production, quality assurance and internal and external launches. These ambitious productions were carried out during my time at BillerudKorsnäs. Previously, I had managed corresponding projects at Iggesund.